Marketing

A New Marketing Rule I Think I Just Made Up

Even if I didn’t, it worth mentioning. We all know about the power of word of mouth, that wonderful form of advertising where a friend tells another friend to buy something. For me, it’s the primary way I buy anything. There are far too many options and not enough time to vet them all. Once […]

Building the Trust Cred

Last Saturday at work was rough. I worked thirteen hours. Thankfully it was my last day of work for a week. Sunday was all about relaxing and spending time with my wife. Hence my two sentence ROW80 non-update. We had a nice lunch, took care of some errands (I ordered prescription sunglasses from Wize Eyes […]

Don’t Flunk the Interview

The other night my wife and I went out to dinner and because the weather was so nice, decided to take a walk.  The restaurant where we ate was in a mall, kind of like an outlet, with a big open area leading to all the stores.  Of course we stopped in the Borders.  Even […]

I Need More Twitter Followers

When I first joined twitter, this seemed to be the name of the game.  Words like “high numbers” and “industry standard” were being tossed around.  And then when you get caught up in those twitter memes, it feels like your day is filled up trying to get people to hit the follow button.  It’s exhausting.  […]

Christmas Booty

It’s a given in my family that for Christmas, you always get some books.  This year my wife bought me two really awesome books that will help me on my author journey, so I thought I’d share. The first is called We Are Not Alone by Kristen Lamb.  It’s a social media guide geared for […]

I’m pooped and I’ve just begun

I haven’t been at this self-publishing thing for very long.  I started looking into it back in July or August and have been putting much more effort into building my platform since October.  Mostly I’m on twitter, but now I’ve got the blog here and the ParaYourNormal one I do with Carolyn McCray.  I’m also […]