Write More, Market Less: The Proof

I read an article with a bunch of self-publishing stats last night. To me, it was a lot of common sense stuff, but if they only decided to print this part, its all any writer needs to know.

The Top Earners group spent more time writing than they did marketing, and those in the group who spent the least time marketing were making the most money. Out of all respondents, those who spent the most time marketing earned the least. 

Source: ePublish a Book (http://s.tt/1cYcb)

I’m thinking the mega money makers were too busy writing to respond to the survey.

You’ve got enough promo tweets.

You’ve done enough interviews.

You’ve blog toured like a mo-fo.

You’ve given away enough Kindles.

What you’re missing is more books. So, go write some. Thank you.

10 comments on “Write More, Market Less: The Proof

  1. […] woke up this morning to a post by my pal Andrew Mocete that really resonated with me.  Write More, Market Less: The Proof.  It was, quite obviously, about how we should write more and market less.  He linked […]

  2. This makes perfect sense. You have to market a little to get your name out there, but once you’re somewhat established, and people kind of know who you are, the important thing is to write, write, write. The more books you have out, the more earning potential you have. And the better you get at it. 🙂

  3. I’m just pleased that this article really seems to support my decision to embrace my laziness in this respect by easing into what I’m just going to call “soft marketing.” I’m just happy if I’ve got something out there; if people are reading it, all the better!

  4. Yup. I get a lot of emails asking for advice (shockingly enough), and I always, without fail, push the concept of writing more. Writers should write. I don’t understand the people who tell you to focus on marketing. If you want to get your name out there, then surely you need something behind your name first. As in an entire bookshelf. 🙂

    I’m also of the opinion that when your time comes, the more books you have, the stronger that snowball effect will be. Long-term, you really don’t want to be a one-book wonder because one book (generally) can’t sustain and support you.

    • That’s a great point about the stronger snowball effect. Many times, when I discover a new author, it’s not the first book he’s written. Even in the case of a series. There were still other books before it.

  5. sounds smart to me. 😉

  6. This makes me feel better about cutting down on blogging. Now I’ve just got to ramp up the editing!

  7. I downloaded this survey on my Kindle so I can read the full thing, but that part really resonated with me, too. More PEW PEW, less Q Q… Or something. You know what I mean.

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