“So and so has invited you to like his page”
While I’m only being asked for a click of the mouse, I find the method to get my click kind of impersonal. Maybe I’m being whiner, but I’d like my support to mean more than increasing someone’s numbers. And honestly, if I was the type to “like” everyone who asked, that’d be the extent of our interaction because we haven’t CONNECTED in any other way. I do understand that if I’m getting an invite from a Facebook friend, at some point, I had to of accepted this person as a friend. I accept people I don’t know very well all the time because we have friends in common and, the way Facebook is set up, it’s the only way for us to connect. But being asked to like a page soon after we’ve met is an odd way to build a relationship.
Goodreads is another source for offenders. I get so many invites to events from people I’ve never spoken to, I’ve lost count. These annoy me a little more because I’m usually being invited to BUY or do something that will take a lot more time than a click. At this point if I don’t recognize the name, it gets deleted.
Don’t get me wrong, I love helping people, but I’ve noticed more and more we’re skipping the getting to know you part of the relationship and putting our hands out right away.
That being said, I don’t think these invites are all bad. I’m pretty sure you can set them to invite specific people and not your whole list, which is better. But even in that sense, it feels like you’re getting a form letter. We wouldn’t do that if we were querying for an agent, right? Every book on the subject says to know the agent you’re querying and tailor your letter for that person. I’m not suggesting we need to go that far for a Facebook like or Goodreads event, but we need to remember that at the other end of those invites is a real live person.
I have a friend on Facebook who’s starting his own law firm and he sent a message out to all his friends. It detailed his reasons for doing it, what he plans to offer and ended with a request to think of him if we knew anyone in need of legal representation. It probably took him some time to put the message together and even though it wasn’t specifically written to me, I didn’t feel like someone was leaving a flyer on my windshield. For that reason I WILL remember him.
We need to be more like this. I’d rather have ten people behind me one hundred percent, than be ignored by everyone. And to all the WANA-ites, it seems way more line with what Kristen‘s talking about. Instead of blitzing our whole network, we should first find out who’d be most interested in what we’re promoting because it won’t be everyone’s thing. Get to know these people as people and tailor a message to that group. Is it more work going this route? Of course. But I guarantee you’ll stand out a lot more than rest.