Even if I didn’t, it worth mentioning.
We all know about the power of word of mouth, that wonderful form of advertising where a friend tells another friend to buy something. For me, it’s the primary way I buy anything. There are far too many options and not enough time to vet them all. Once a friend helps me narrow them down, I can research a much smaller pool of choices. Lately I’ve been noticing a trend in my buying. It seems I need a product or service suggested at least twice before I consider buying. I think the first suggestion gets it on my radar where it lands in the possibilities pile. The second suggestion acts like a magnet, pulling the idea out of the pile and planting it in the forefront on my mind. I decided to call this The Rule of Two. (I know, such a mind-blowing title) Here’s an example.
A while back Susan Bischoff wrote a post The Hero Had a Certain Owenocity About Him . . . about a book she enjoyed called Monster Hunter International. Right after the post, I wanted to read it, but I didn’t. It was in my head, but for some reason I wasn’t cracking the book open. Fast forward a few months and in light of a post I wrote, she suggested the book again. Magnet engaged. Why didn’t Susan’s recommendation work the first time?
There’s a similar advertising rule called The Rule of Seven where a potential buyer needs to see an ad five to seven times before any action is taken. And those five to seven should consist of advertising from different angles so the buyer is stimulated on multiple levels. I guess in the case of friends recommending to friends, the process works much faster. Another example.
Susan and Kait Nolan recommended storyfix, a great blog written by Larry Brooks. The guy who wrote Story Engineering. Later, Kait left a comment on Kristen Lamb’s blog about how Larry Brooks changed her writing life. Kristen also mentioned how much she liked the book. Magnet engaged.
Fast-forward some more to Kait’s review of Story Engineering. Since I had started reading it around then, I blogged about it too. Well, some of Kait’s readers read my blog and decided to get the book. For some reason it took the two us talking about the same product in our own way to convince people to buy it. You’d think one friend was enough.
How does it work for you? Do you take a friend’s recommendation right away or do you need the confirmation/reminder of another?
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