When I first joined twitter, this seemed to be the name of the game. Words like “high numbers” and “industry standard” were being tossed around. And then when you get caught up in those twitter memes, it feels like your day is filled up trying to get people to hit the follow button. It’s exhausting. And I know it’s part of building a business, but still. Exhausting.
So as I lurk around checking my favorite authors, what jumps out immediately is none of them have the same amount of followers. The numbers aren’t even close, yet they’re all doing very well, so it makes me wonder how important it is to have a HIGH number of followers. Not to be confused with a high number TARGETED followers. I’m just talking in general because I’ve seen a bunch of accounts that will follow anyone for a follow back.
Recently I was followed by one of these accounts. I check out everyone that follows me and the first stop is the bio. My hope is to find something interesting to spark conversation. This person’s bio was mostly filled with reasons he’d follow or unfollow you. To me, that says there’s no interest in anything I have to say. All I am is a number. Screw that noise.
The whole thing has got me re-thinking my approach to social media. To what, I don’t know yet, but I’m not going to stress over numbers anymore. If everyone else has ten billion followers, that’s fine. I think for the amount of time on twitter, with no book or any fiction out, I’m doing okay. Eventually, I’d like a large number of followers, but I want them to follow me because there’s something interesting about ME.
What’s your approach to social media? Whether you’re published or not, I’m wondering if anyone else feels like me.
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